How To Encourage Employees To Be Brand Ambassadors

Too often overlooked as just being the people who work for the company, company employees are a business’ most influential marketing asset. Their unparalleled value comes from the positive exposure an employee can generate for their employer, using their own digital assets to communicate a professional message to their personal audience. Strong, timeless brands are […]

Too much information, or too little knowledge?

Complaints about information overload have a long history. “The abundance of information has become a distraction….” “We’re inundated with content that’s foolish, ignorant, libellous and mad….” “Can there be no end to it?”   These laments came from Ecclesiastes in 930 BC, Seneca in the 1st century AD, and Erasmus in the 16th century when […]

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